Mediatoolkitbot

Mediatoolkitbot is an intelligence-gathering web crawler operated by Determ, a media monitoring and analytics company. The bot systematically browses websites to collect publicly available content for Determ's monitoring platform. It identifies itself in server logs with the user-agent string Mediatoolkitbot. The crawler scans over 100 million web sources to identify content that matches the specific phrases or topics being monitored by Determ's users. It is designed to be a well-behaved crawler that respects robots.txt directives.

Mediatoolkitbot is visiting your website to search for content that may be relevant to Determ's clients, who are typically marketing and PR professionals monitoring online brand mentions. The bot is specifically looking for content that matches the keywords that Determ users have set up for tracking. The frequency of its visits depends on how often your site publishes content that is relevant to these monitored topics. The crawler only accesses publicly available content.

The purpose of Mediatoolkitbot is to support Determ's media monitoring platform, which helps businesses track their online presence, monitor competitors, and measure campaign performance. The data collected by the bot allows Determ to alert its users when their monitored keywords appear in new online content. While website owners do not directly benefit from being crawled, the visibility that comes from being included in media monitoring reports can sometimes lead to new business or partnership opportunities.

To prevent Mediatoolkitbot from accessing your website, you can add a disallow rule for it in your robots.txt file. This is the standard method for managing access for legitimate web crawlers.

Add the following lines to your robots.txt file to block Mediatoolkitbot:

User-agent: Mediatoolkitbot
Disallow: /