SemrushBot-SWA

SemrushBot-SWA is a web crawler from Semrush, with 'SWA' standing for SEO Writing Assistant, one of the platform's content optimization tools. The bot's function is to collect data that powers this tool's recommendations. It identifies itself in server logs with the user-agent string SemrushBot-SWA. Unlike general crawlers, it focuses specifically on textual content analysis to support the SEO Writing Assistant. It is a well-behaved bot that respects robots.txt directives and uses conservative request rates.

SemrushBot-SWA is visiting your website to collect data for its content optimization tools. It is likely analyzing your site's content to include it in its comparative database, which allows Semrush users to benchmark their own content against top-performing pages in their industry. The crawler focuses on text-heavy pages that rank well for specific keywords. The crawling is considered an authorized activity as part of a legitimate SEO service.

The purpose of SemrushBot-SWA is to gather data for the Semrush SEO Writing Assistant. The information it collects about content structure, keyword usage, and readability enables Semrush to provide real-time optimization recommendations to its users. For website owners, this can be indirectly valuable, as it increases your content's visibility to Semrush users who may be creating content in your industry. If your content serves as a benchmark for quality, it may lead to increased authority and backlink opportunities.

To prevent SemrushBot-SWA from analyzing your site's content, you can add a disallow rule to your robots.txt file. This is the standard method for managing access for SEO crawlers.

To block this bot, add the following lines to your robots.txt file:

User-agent: SemrushBot-SWA
Disallow: /