Published on 2025-08-07T06:18:08Z

YandexVerticals bot

The YandexVerticals bot is a specialized web crawler from the Russian search engine Yandex that focuses on indexing content for its 'vertical' search services, such as real estate, jobs, or automotive listings. It targets structured data within specific industries to provide users with more targeted and relevant search results in these niche categories. For website owners in these verticals, being indexed can drive highly qualified traffic.

What is the YandexVerticals bot?

The YandexVerticals bot is a dedicated indexing bot for Yandex's vertical search services, which focus on specific content categories like automotive listings or real estate. Unlike the general YandexBot, this crawler targets structured data within specific industries to enhance Yandex's specialized search offerings. The bot identifies itself in server logs with the user-agent string Mozilla/5.0 (compatible; YandexVerticals/1.0; +http://yandex.com/bots). It prioritizes pages with structured data markup like Schema.org.

Why is the YandexVerticals bot crawling my site?

The YandexVerticals bot is visiting your website because your content falls within one of Yandex's vertical search categories, such as real estate or job listings. The crawler is particularly interested in structured data about your products or services. The frequency of visits depends on how often your content changes. This is a standard and authorized crawling activity for a search engine, particularly for sites targeting Russian-speaking markets.

What is the purpose of the YandexVerticals bot?

The purpose of the YandexVerticals bot is to power Yandex's specialized vertical search services by collecting and indexing niche content. This allows Yandex to provide more targeted and relevant results in these domains. For website owners, being included in these vertical search results can provide significant value by increasing visibility within a highly targeted search context. Sites with well-structured data that appear in these results often receive qualified traffic from users with specific interests.

How do I block the YandexVerticals bot?

To prevent the YandexVerticals bot from accessing your website, you can add a specific disallow rule to your robots.txt file. This will prevent your pages from appearing in Yandex's vertical search results.

To block this bot, add the following lines to your robots.txt file:

User-agent: YandexVerticals
Disallow: /

How to verify the authenticity of the user-agent operated by Yandex?

Reverse IP lookup technique

To verify user-agent authenticity, you can use host linux command two times with the IP address of the requester.
  1. > host IPAddressOfRequest
    This command returns the reverse lookup hostname (e.g., 4.4.8.8.in-addr.arpa.).
  2. > host ReverseDNSFromTheOutputOfFirstRequest
If the output matches the original IP address and the domain is associated with a trusted operator (e.g., Yandex), the user-agent can be considered legitimate.

IP list lookup technique

Some operators provide a public list of IP addresses used by their crawlers. This list can be cross-referenced to verify a user-agent's authenticity. However, both operators and website owners may find it challenging to maintain an up-to-date list, so use this method with caution and in conjunction with other verification techniques.