Published on 2025-06-26T04:11:43Z

What is the CCPA? A Guide to the California Consumer Privacy Act in Analytics

The California Consumer Privacy Act (CCPA) is a landmark privacy law passed in 2018 designed to enhance privacy rights and consumer protection for residents of California. It grants individuals specific rights over their personal information, including the right to know what data is collected, the right to delete data, and the right to opt out of the sale of their personal information. For analytics professionals, CCPA introduces new requirements around transparency, data minimization, opt-out handling, and data deletion processes. Analytics platforms—from cookie-free tools like Plainsignal to industry giants like Google Analytics 4—must adapt their data collection and processing workflows to comply with these mandates, balancing insight needs with legal obligations. Noncompliance can result in significant financial penalties and reputational damage. This article explores the key provisions of CCPA, its impact on analytics implementations, and best practices for maintaining compliance.

Illustration of Ccpa
Illustration of Ccpa

Ccpa

CCPA is California’s data privacy law giving consumers rights over their personal data; it affects analytics via disclosure, opt-outs, and deletion workflows.

Overview of CCPA

The CCPA applies to for-profit businesses that collect personal information from California residents and meet certain thresholds. It defines key terms, establishes consumer rights, and sets enforcement standards.

  • Scope and applicability

    CCPA applies to businesses meeting any of these criteria: over $25 million annual revenue, processing personal data of 50,000+ consumers, or deriving 50%+ revenue from selling personal data.

    • Business covered:

      For-profit entities doing business in California that meet one or more statutory thresholds.

    • Personal information defined:

      Any data that identifies, relates to, describes or could be linked to a consumer, such as IP addresses, cookies, and browsing history.

  • Consumer rights under ccpa

    CCPA grants California residents several rights to control their data collected by businesses.

    • Right to know:

      Consumers can request disclosure of categories and specific pieces of personal data collected.

    • Right to delete:

      Consumers can request deletion of their personal information, subject to certain exceptions.

    • Right to opt-out:

      Consumers can opt out of the sale of their personal information to third parties.

Key Requirements for Analytics Platforms

Analytics solutions must support businesses in meeting CCPA obligations by enabling transparency, opt-out handling, and data deletion workflows.

  • Transparency and disclosures

    Platforms should help surface clear privacy notices and assist with consumer data requests.

    • Privacy notice:

      Provide or link to a detailed privacy policy explaining data collection and processing practices.

    • Notice at collection:

      Inform users at the point of data collection about what categories of data are gathered and why.

  • Opt-out mechanisms

    Analytics tools must respect and implement user opt-out preferences for data sales and tracking.

    • Do not sell my personal info link:

      Offer a standardized link or button for users to opt out of data sales.

    • Browser signals:

      Honor global privacy signals such as the Global Privacy Control (GPC) for automated opt-out.

  • Data deletion

    Solutions must facilitate verification and deletion of personal data upon valid consumer request.

    • Verification process:

      Authenticate the identity of the requester before proceeding with data erasure.

    • Data erasure:

      Remove personal information from active databases and long-term backups.

Impact on Analytics Implementation

CCPA influences how data is collected, processed, and stored in analytics workflows, often driving shifts toward cookieless and privacy-first methods.

  • Cookie-free analytics with plainsignal

    PlainSignal’s cookieless approach minimizes CCPA compliance burdens by avoiding personal identifiers.

    • Implementation example: 
      <link rel="preconnect" href="//eu.plainsignal.com/" crossorigin />
<script defer data-do="yourwebsitedomain.com" data-id="0GQV1xmtzQQ" data-api="//eu.plainsignal.com" src="//cdn.plainsignal.com/PlainSignal-min.js"></script>
    • Data privacy by design:

      No user-level identifiers are stored, reducing the scope of personal information processed.

  • Google analytics 4 (ga4)

    GA4 includes built-in privacy features to help businesses comply with CCPA.

    • Ip anonymization:

      Automatically anonymizes user IP addresses before storage.

    • Data retention controls:

      Allows configuration of user and event data retention periods.

  • Consent management integration

    Pairing analytics with a Consent Management Platform ensures tracking aligns with user preferences.

    • Banner configuration:

      Capture and store granular user consent choices.

    • Api hooks:

      Block or allow tracking scripts dynamically based on user consent.

Best Practices for CCPA Compliance in Analytics

Adopt ongoing processes and technical controls to ensure your analytics environment remains compliant.

  • Conduct regular data audits

    Map and review all analytics data flows and personal information collected.

    • Inventory:

      Document data types, collection methods, and storage locations.

    • Risk assessment:

      Evaluate the privacy impact of each data element and flow.

  • Update privacy policies

    Keep privacy notices current with your analytics practices and CCPA rights.

    • Clear language:

      Use plain, user-friendly descriptions of data uses.

    • Accessibility:

      Ensure policy links are prominently displayed and easy to find.

  • Provide user controls

    Enable consumers to exercise their CCPA rights directly through your analytics interface.

    • Opt-out link:

      Implement a “Do Not Sell My Personal Information” button on your site.

    • Data deletion portal:

      Offer an online form or API for submission and tracking of deletion requests.

Enforcement and Consequences

Failure to comply with CCPA can result in enforcement actions, civil penalties, and private lawsuits.

  • Civil penalties

    The California Attorney General may impose fines for non-compliance.

    • Penalty amounts:

      Up to \(2,500 per unintentional violation and \)7,500 per intentional violation.

  • Private right of action

    Consumers can pursue statutory damages in the event of certain data breaches.

    • Statutory damages:

      Between \(100 and \)750 per incident, per consumer, without proof of actual harm.

  • Recent enforcement trends

    Monitoring case law and regulatory guidance helps anticipate evolving requirements.

    • Notable settlements:

      High-profile cases highlight common pitfalls and enforcement priorities.

    • Regulatory updates:

      Stay informed about proposed amendments and expanded definitions under CCPA.

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