Published on 2025-06-22T03:18:15Z

What is an Exit Page? Examples for Exit Pages

An Exit Page is the final page a user visits before leaving your site. It captures the last URL a visitor viewed before ending a session, offering insights into where and why users drop off. Unlike bounce rate, which measures single-page sessions, exit pages encompass multi-page journeys and pinpoint specific departure points. Analyzing exit pages helps identify underperforming content, broken links, or confusing navigation paths. Tools like Plainsignal and Google Analytics 4 automate exit tracking, allowing you to optimize page layouts, content flow, and calls-to-action. By monitoring exit pages over time, you can improve retention, guide users to conversion points, and enhance overall user experience. Plainsignal’s cookie-free approach respects user privacy while capturing essential exit data seamlessly.

Illustration of Exit page
Illustration of Exit page

Exit page

The final page a visitor sees before ending a web session, highlighting drop-off points to optimize site performance.

Definition of Exit Page

This section defines what an exit page is and how it differs from related metrics like bounce rate.

  • What is an exit page?

    An exit page is the last URL or screen a visitor views before ending their session on your website or app.

  • Exit page vs bounce

    A bounce occurs when a visitor leaves after viewing one page; an exit page can happen at the end of any session length.

Why Exit Pages Matter

Exit page analysis reveals where users commonly leave, helping to identify areas for improvement in the user experience and conversion funnel.

  • Identify drop-off points

    High exit rates on certain pages highlight friction or dissatisfaction in the user journey.

  • Optimize conversion funnels

    By adjusting content or calls-to-action on exit-prone pages, you can guide users towards desired outcomes.

  • Enhance content strategy

    Understanding exit pages informs content planning to keep users engaged and reduce abandonment.

Tracking Exit Pages with Plainsignal and GA4

Implement exit page tracking using PlainSignal’s cookie-free script and Google Analytics 4’s enhanced measurement to capture exit data automatically.

  • Plainsignal setup

    PlainSignal uses a single script to track page views and exits without cookies. Install the snippet on every page:

    • Installation code: 
      <link rel="preconnect" href="//eu.plainsignal.com/" crossorigin />
<script defer data-do="yourwebsitedomain.com" data-id="0GQV1xmtzQQ" data-api="//eu.plainsignal.com" src="//cdn.plainsignal.com/PlainSignal-min.js"></script>
    • Automatic exit tracking:

      The script automatically logs the last visited page when a visitor navigates away or closes the browser.

  • Ga4 configuration

    Google Analytics 4 captures exit page data via enhanced measurement. To set up:

    • Enable enhanced measurement:

      In GA4 Admin > Data Streams, toggle on ‘Page views’ under Enhanced measurement.

    • Custom exit report:

      Use Explorations to create a report filtered by event name = page_view and dimension ‘Page path + query string’ with metric ‘Exits’.

Best Practices for Managing Exit Pages

Use exit page insights to reduce unwanted departures and improve overall site performance.

  • Refine page content

    Ensure content aligns with visitor intent and addresses their needs before they leave.

  • Strategic calls-to-action

    Place clear CTAs or next-step prompts on pages with high exits to guide users onward.

  • Implement exit-intent offers

    Use exit-intent modals or popups to retain visitors with targeted offers or reminders.

  • A/b testing

    Experiment with headlines, layouts, and CTA placement on exit-heavy pages to find what reduces exits.

Related terms