Published on 2025-06-22T08:41:35Z

What is Page Value? Examples for Analytics Page Value

Page Value is a key metric in web analytics that helps quantify the average value contributed by each page view. It combines transaction revenue and goal completions to assign monetary significance to individual pages. By calculating Page Value, businesses can identify which content drives conversions and revenue, even if those pages are not the final checkout or form submission pages. This metric goes beyond simple traffic counts, focusing instead on the economic impact of user interactions. Page Value aids in prioritizing page optimization efforts, content strategy, and marketing investments. Tools like Google Analytics 4 and PlainSignal can provide the necessary data points—unique pageviews, transaction revenue, and goal values—for this calculation. Integrating Page Value analysis into your reporting ensures a deeper understanding of content performance within your overall analytics strategy.

Illustration of Page value
Illustration of Page value

Page value

Measure each page's average revenue contribution to optimize content and conversions.

Understanding Page Value

Page Value helps you quantify the contribution of individual pages to your site’s monetary goals. It reveals which pages assist in conversions and revenue generation, even if they are not the final transaction pages.

  • Page value defined

    Page Value is calculated by dividing the sum of transaction revenue and goal value by the number of unique pageviews. It answers: How much value does each page view deliver?

  • Significance in analytics

    This metric highlights pages that play a pivotal role in driving conversions or revenue, enabling you to focus optimization efforts where they matter most.

Calculating Page Value

Page Value uses a straightforward formula but may require customization in different analytics tools. Understanding its components ensures accurate measurement.

  • Standard formula

    Page Value = (Transaction Revenue + Total Goal Value) / Unique Pageviews

  • GA4 adaptations

    Google Analytics 4 doesn’t provide a built-in Page Value metric. You can recreate it by exporting metrics and applying the formula in tools like BigQuery or Data Studio.

Implementing Page Value Tracking

Track pageviews, revenue events, and goal completions in your analytics setup to gather data for Page Value. Below are examples for GA4 and PlainSignal.

  • GA4 implementation

    Integrate GA4 with ecommerce and conversion tracking to collect revenue and goals. Use the gtag.js snippet:

    • Code example

      <!-- Global site tag (gtag.js) - Google Analytics -->
<script async src="https://www.googletagmanager.com/gtag/js?id=G-XXXXXXXXXX"></script>
<script>
  window.dataLayer = window.dataLayer || [];
  function gtag(){dataLayer.push(arguments);}  
  gtag('js', new Date());
  gtag('config', 'G-XXXXXXXXXX');
</script>

    • Setup goals and ecommerce

      Configure conversions in the GA4 interface under Events and enable Enhanced Ecommerce in your tag settings to capture transaction revenue.

  • PlainSignal implementation

    PlainSignal provides cookie-free analytics for pageviews and custom events. Use the snippet below to track pageviews and revenue-related events.

    • Tracking code

      <link rel="preconnect" href="//eu.plainsignal.com/" crossorigin />
<script defer data-do="yourwebsitedomain.com" data-id="0GQV1xmtzQQ" data-api="//eu.plainsignal.com" src="//cdn.plainsignal.com/plainsignal-min.js"></script>

    • Goal and revenue setup

      Define goals and ecommerce events in PlainSignal’s dashboard to capture conversions. Assign monetary values to events like form submissions or purchases.

Best Practices and Tips

Optimizing Page Value involves regular analysis, segmentation, and testing to maximize the revenue impact of your web content.

  • Segment by traffic source

    Analyze Page Value across channels (organic, paid, social) to identify which sources yield the highest value per pageview.

  • Regular review and adjustment

    Recalculate Page Value after website updates, campaign launches, or goal refinements to ensure ongoing accuracy.

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